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Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s...

This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods...

YouTube’s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle,...

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly...

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that...

Google added a 9th source that Google Search may use for title links. Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title...

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports. Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’...

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns. PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PP...

Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens. Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About thi...

The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency. Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance...