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The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market. The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by...

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most...

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more. Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought...

The ongoing scrutiny of Google’s Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting. The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech...

Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting. Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best...

Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds. Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use...

Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and...

Cookie-reliant measurement is falling short. It’s time to diversify your marketing strategy for more accurate attribution and insights. All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important...

Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants. Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search...