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Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds. Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use...

Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and...

Cookie-reliant measurement is falling short. It’s time to diversify your marketing strategy for more accurate attribution and insights. All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important...

Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants. Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search...

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas. Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s...

This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short. We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods...

YouTube’s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle,...

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly...

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that...

Google added a 9th source that Google Search may use for title links. Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title...