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Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between...

The GSM Association (GSMA) has released its 10th annual ‘State of the Industry Report on Mobile Money,’ showing the industry processed $1 trillion in 2021. The mobile money industry has been experiencing significant growth, according to the GSMA, registering 18% more accounts in...

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending...

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Last week, I had the misfortune of encountering perhaps the most misguided thread on digital...

YouTube is working to entice its top podcasters to make the jump to video, offering $50,000 to sweeten the deal. YouTube has been building its base of content subscribers, paying out $30 billion over the last three years. The company even shut down its YouTube Originals, thanks...

Apple is reportedly preparing to release an updated iPhone SE with 5G, and it may cost as little as $199. The last iPhone SE was a sleeper hit for Apple, a phone that included the features most people care about, while still being reasonably priced. According to Bloomberg’s Mark...

Intel is preparing to purchase Tower Semiconductor for $6 billion, the latest move in the company’s attempt to regain its standing in the industry. Intel was once the king of the semiconductor industry, but has been eclipsed by AMD and, especially, TSMC. TSMC has become t...

Less than two weeks after Microsoft announced it was purchasing Activision Blizzard, Sony has announced a deal to purchase Bungie. Bungie rose to fame as the original makers of Halo. Microsoft quickly swooped in, purchasing the company in 2001. Just a few years later, in 2007,...

Big data analytics is expected to grow to more than $100 billion by 2027 as companies become more reliant on data. Big data has become big business, with companies of all sizes relying on the data they collect to tailor their services and gain a competitive advantage. As large as...

“Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call...