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The Google Apps Team has announced on their blog that starting today, Google+ is considered a core Google Apps for Work service when used within a domain or corporate intranet. This gives Google+ the same level of technical support as their other core services such as Google...

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. When campaign budgets are capped, it is more important than ever to get the best performance from...

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their...

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t...

A new online survey of US adults from NetElixir found that the majority of respondents don’t want ads on virtual assistants or in voice search results. The study is problematic, however, because it fails in most instances to distinguish between experiences on smartphones and...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box:

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well. During Salesforce’s yearly Dreamforce conference, the company announced that one of...

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers. PayPal...

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been developing and filling...

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.   Some brick-and-mortar advertisers logged into accounts in late February to find...