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At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative....

With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency,...

Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI. Facebook hosted its annual F8 Conference for developers this week, with Mark Zuckerberg taking the stage on the first day....

For now, the feature is available to a limited set of partners and businesses on Instagram.   Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature...

Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts. Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now...

We all know how good Google is at understanding and crawling JavaScript, AJAX and complex web pages in many forms, but Google’s John Mueller said, when it comes to discovering links within onclick events in JavaScript, sometimes Google is not able to follow such links. John...

Are you struggling to rank some keywords that should be easy? Are you having trouble attracting an audience to your site, even though you think you’re offering some great information? If so, then maybe you should consider adding more long-form content. To put it succinctly,...

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague)...

The problem is that this advice is lost upon what would appear to be a worryingly large portion of the SEO world. At critical points, the SEO community has proven that they are prone to not only making knee-jerk reactions, but then vehemently defending these reactions long after...

Getting higher rankings in online organic search results has always been associated with getting links from other websites. Before 2008, this was relatively simple, as what counted was the quantity and not the quality of backlinks. The more links existed to the given website, the...