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The company says it wants to provide publishers with more visibility into how their organic content is performing. Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in...

Disclaimer (before even writing this entry): These are my personal views, I understand some client’s don’t have the budget, and I am sorry if I offend anyone. I have just went through two long meetings the past two days (yes on Sunday, as well). These meetings were...

Is artificial intelligence going to replace our jobs? That’s the question a panel of experts discussed at the Salesforce Dreamforce conference. James Manyika, Director of the McKinsey Global Institute, says that about half of all job tasks and activities are going to be...

Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports. Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block...

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to...

Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can...

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to...

After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the...

This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is shutting down its anonymous submit URL tool, where anyone can submit any URL on the web for submission into the Bing search index. Google shu...

Now you can enable call reporting at the account level in Google Ads. Here’s how The new feature means no more forgetting to enable call reporting for every call extension and call-only ad. New account-level call reporting setting in Google Ads Starting this month, Google Ads...