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Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer...

“Bitcoin as its implemented and implementation of blockchain and distributed ledger I assert is bad,” says VMware CEO Pat Gelsinger. “Its purpose is almost all illicit and it’s an environmental crisis. This is a terrible implementation of blockchain. I’m not saying that...

“There’s a huge wave of digital transformation,” says Salesforce co-CEO Keith Block. “A lot of these different technologies are coming together. I have the opportunity and Mark has the opportunity to go around the world and talk to a lot of other CEOs. There’s just this huge...

It is now available in all Search campaigns. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the...

“Imagine if IT had one tool to fix anything,” says the Chief Creatologist at Dell Technologies Joe Batista. “That’s nirvana. That’s not reality, because I have tool fatigue. I need to get to that simplicity. That’s public enemy number one for us. Now, today, with the influx of...

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will...

“We’ve learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fans,” says Zebra Technologies CEO Anders Gustafsson. “Our type of technology works particularly well with football but it would...

“I went back to Israel a few weeks ago and I was blown away by how fast and how quickly their autonomous driving technology has developed,” says Intel CEO Bob Swan in reference to Mobileye. “We went through the streets of Jerusalem. Their technology increasingly builds our...

Google’s Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it Between July 11 and July 18 the search industry picked up on somewhat significant volatility in the Google search results rankings. This was picked up by...

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it....