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‘Swipe to Visit’ has arrived on Google Images
Posted On 31 Jul 2019
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AMP-enabled sites will display as previews on image search results.
Why we should care
Visual searches allow users to efficiently scan and compare many offerings. Capturing high-quality images and optimizing them for search provides one more way for brands to attract users to their websites. This new UI feature may help AMP-enabled publishers get more traffic from their photos by putting their websites a single swipe away.
More on the news
- First announced at I/O earlier this year, Swipe to Visit makes use of AMP’s prerendering to generate a preview of the associated website.
- By swiping up on the preview, the user will be taken to the corresponding page and the publisher will receive a pageview.
- Google has said that publishers already supporting AMP don’t need to take any further action to enable Swipe to Visit on their images.
- Over the coming weeks, traffic data from AMP in Google Images will also be viewable in a Search Console performance report in a new search area called “AMP on Image result.”