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Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a...

After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year,...

Previously, Google only supported DNS verification using the TXT method. Google announced this morning that there is a new way to verify your site and property in Google Search Console. You can now use DNS CNAME verification in Google Search Console, the sear...

When rumors circulated in recent days that Twitter was about to buy Tweetdeck, there were red flags flying everywhere from people assuming that Twitter would buy the popular client software and then shut it down. Not so, says Twitter. In a blog post confirming the acquisition,...

Getting SEO and PPC wrong means lost time, budget and opportunity. Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more...

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in...

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s...

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google. Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school...

Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy...

Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients’ Google performance. Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when...