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WhatsApp’s ‘View Once’ May Come to Text Messages

WhatsApp’s “View Once” feature may expand beyond photos and videos, with the company reportedly looking to bring it to text messages. WhatsApp has had the ability to send View Once pictures and videos for some time, but the feature has been noticeably absent from text messages....
Posted On 14 Dec 2022
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JavaScript rendering and indexing: Cautionary tales and how to avoid them

The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content. I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML, on the Onely blog. Bucko described a test...
Posted On 13 Dec 2022
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The search marketer’s new imperative: Capturing first-party data

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here’s what that looks like. Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve...
Posted On 12 Dec 2022
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Amazon Prime Is the Top US Streaming Service

Amazon Prime has pulled off a major win against Netflix, supplanting it as the top streaming service in the US. The latest research comes from Parks Associates, and shows Amazon Prime taking the top spot in the US for the first time in 2022. In previous years, Prime consistently...
Posted On 08 Dec 2022
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Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies

Are your local SEO and business listing data optimization efforts ready for voice search? What does it mean to be “voice search ready?” Ask different SEOs and you’re likely to get different answers — some involving schema, some discussing enhanced content and others invoking...
Posted On 07 Dec 2022
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Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site

Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the...
Posted On 06 Dec 2022
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Google AdSense FLEDGE API testing delayed until September

The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites. Earlier this month we reported that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they’re pushing it...
Posted On 05 Dec 2022
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SMX Social Media Features Del Harvey, The “Matt Cutts” Of Twitter

Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety. Not familiar with Del? You should be, if you’re a marketer doing anything involved with...
Posted On 03 Dec 2022
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Rich results: 22 things every SEO pro needs to know

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. Rick and Morty. Hall and Oates. Coffee and bourbon. Rich results and structured data. All four: iconic duos. But only one can generate over $80k in...
Posted On 02 Dec 2022
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Video: Martha van Berkel talks about structured data

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...
Posted On 01 Dec 2022
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