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Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...
Posted On 31 Oct 2022
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Inflation Is Outpacing IT Spending

A new report is bad news for the IT industry, finding that inflation is outpacing IT spending by a significant margin. The IT industry, along with every other, is struggling with an economic downturn, with inflation increasing at near record highs. While IT spending is...
Posted On 29 Oct 2022
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Four new Apple Search Ad placement options

The four different placements are available to advertisers in the Search Ads dashboard. Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing...
Posted On 28 Oct 2022
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Link-building services to scale your SEO efforts

10 popular options when considering link-building service providers. Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t...
Posted On 21 Oct 2022
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Alexa users claim Amazon is using voice recordings to target ads

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting. Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations....
Posted On 20 Oct 2022
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Intel Prepares to Lay Off Thousands

Intel is reportedly planning to lay off thousands of workers amid a slump in demand for PCs. Since his return, CEO Pat Gelsinger has been working to turn Intel around and bring it back to its former glory. The company has been building new foundries in an effort to attract new...
Posted On 19 Oct 2022
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Revenge of the small business website

VC investments in WordPress’ parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business. For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB,...
Posted On 18 Oct 2022
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Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages. Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last...
Posted On 17 Oct 2022
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Google Ad recommendations can now be applied as experiments

You can now test relevant recommendations in your account without changing your campaigns or compromising your performance. Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the...
Posted On 15 Oct 2022
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Facebook warns publishers to avoid ‘watchbait’ tactics

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait. Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning...
Posted On 14 Oct 2022
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