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YouTube Premium and YouTube Music Passes 50 Million Subscribers

YouTube Premium and YouTube Music have crossed the 50 million subscriber market, just a few years after Google unveiled YouTube subscriptions. YouTube is the undisputed champion among video platforms, but much of the platform’s income is based on ads. The company does offer a...
Posted On 06 Sep 2021
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Streaming is surging, and so are data collaborations

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast...
Posted On 03 Sep 2021
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4 building blocks to help your brand’s SEO strategy succeed

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...
Posted On 02 Sep 2021
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Apple’s Privacy Hypocrisy: The $15 Billion Google Deal

Google is continuing to pay Apple to remain the default search engine in iOS, a deal that benefits Apple to the tune billions of dollars. Google is the dominant search engine by far, but it’s hard to know whether that is the result of true technological superiority or through the...
Posted On 01 Sep 2021
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