Month

Hints of more improvements to come. The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and...

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and...

Ericsson has announced indoor 5G antennas, for both mmWave and mid-band 5G. As carriers roll out 5G service, indoor reception continues to be an issue, especially for the high-band mmWave variety. mmWave is the fastest flavor of 5G, but it suffers from extremely limited range and...

Governor Andrew Cuomo has signed a bill that would force companies to make broadband access available to low-income families for $15 a month. Internet access is more important than ever, as employees work from home and children learn remotely as a result of the pandemic....

Apple and its partners have launched a $200 million “Restore Fund” aimed at removing carbon from the atmosphere. Apple has been working for years to reduce its carbon footprint, committing last year to have its entire supply chain carbon neutral by 2030. The company, along with...

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize...

Twitter has enabled 4K picture uploads via iOS and Android, bringing its mobile apps on par with its web app. Twitter’s apps were previously limited to 2048 x 2048 pixels, whereas the web app could upload photos with a resolution of 4096 x 4096. The company has now upgraded its...

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more...

Over six weeks after Google launched their form for Europeans who want to make their Right To Be Forgotten request, Microsoft Bing has launched theirs over here. The form does differ from Google’s but both Google and Bing, as well as other search engines, have the obligation to...

Bill and Melinda Gates have announced their divorce, putting into question the fourth largest personal fortune. The iconic founder and former CEO of Microsoft, Bill Gates has been married to his wife, Melinda, for 27 years. The two originally met in 1987, while working at...