Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own...

When every SERP is a local SERP, understanding Google’s methods is essential. In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were...

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to...

Users can get updates from businesses in the “For You” tab. Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You”...

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth...

Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution. Google announced on Twitter Wednesday morning that it has published help...

Now you can enable call reporting at the account level in Google Ads. Here’s how The new feature means no more forgetting to enable call reporting for every call extension and call-only ad. New account-level call...

When you do a search in Google Maps for a local business, let’s say [dentist nyc] or something like that, Google will show a listing of matches on the left hand side of the maps. Google use to show the address...

Disney is the first advertiser to launch a campaign using the new ad unit. Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that...

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who...

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. Facebook has rolled...

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity...

The Facebook-owned app announced during its IGTV event that it has reached a billion users. Instagram is opening its doors to long-form video, making it possible for all users...

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Direct-to-consumer (DTC) brands are...

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now...

Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a report released on Thursday, malware was...