Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories...

Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes. If 2020 has taught us...

This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Google announced at the start of September it would reduce the visibility of search terms shown in...

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting. As digital marketers, we are always looking for the next time saving idea to provide a competitive...

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic. Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have...

Campaign plans can now also be viewed and edited by other stakeholders. Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performanc...

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now,...

Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate direc...

Automaker Opel is closing its Eisenach plant in Germany for the rest of the year as a result of the semiconductor shortage. The semiconductor industry is struggling to meet...

Volkswagen’s truck unit, Traton Group, is taking chips from unfinished vehicles to finish others, a new indication of the impact of the semiconductor shortage. The...

In yet another attempt to limit the impact of technology on young people, China is limiting Douyin usage for those under 14 to 40 minutes a day. Douyin is the Chinese version...

GM is shutting down production at almost all of its North American plants as a result of the global chip shortage. The COVID-19 pandemic has led to a global semiconductor...

The iPhone 13 could receive a major new feature, supporting calls and texts even when the phone has no cell service. The iPhone 13 is expected to be released in September, and...

On the heels of news Toyota would cut September production, Ford’s F-150 plant in Kansas City will shut down as a result of the semiconductor shortage. The semiconductor...

Aisera has become member of the Microsoft for Startups program, partnering with Microsoft to deliver AI-based service desk solutions. Aisera specializes next-gen AI service...

The Biden administration is working on standards to help establish a vaccination passport, another step toward a return to normal. One of the major challenges countries face...