Google hopes to help advertisers manage bid strategies and drive performance Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to...

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. The Target CPA (tCPA) and Target ROAS...

The Google Question Hub is not affected by this and will remain active according to Google. Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic...

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background. Google has been expanding its roll out and test of dark mode or dark theme for the company’s...

Google continues to port features from the old Google Search Console to the new beta Search Console. Google has announced it is rolling out a link report within the new Google Search Console today. The new report...

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. In a blog post today, Google announced that it will make its alternative to third-part...

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMB...

Uber is the latest company to signal its willingness to accept cryptocurrencies as payment, but not until some major changes take place. Companies across multiple industries...

Windows updates are about to get much longer, with Microsoft saying the OS needs at least eight hours to properly update. Windows updates are already one of the most...

El Salvador has taken advantage of bitcoin’s latest dip, increasing its stake by 410 coins. El Salvador became the first country to adopt bitcoin as legal tender. The country...

Verizon is continuing to expand its 5G Home Internet, with 20 million households now covered by Home Internet. Cellular-based home internet is poised to be a game-changer for...

Foldable phones may be all the rage, but Apple is still not convinced they’re the future. Despite that, one notable holdout is Apple. According to leaker Dylandkt, Apple is...

A new Motorola Razr is in development, a third-generation foldable device that could make headway in the market. The Motorola Razr was one of the most iconic mobile phones in...

New York is joining California in plans to ban the sale of new gasoline vehicles by 2035. As countries and jurisdictions around the world race to combat climate change,...

Larry Ellison isn’t passing up an opportunity to take a swipe at AWS, sharing a note from a telecommunications customer touting Oracle Cloud’s reliability. AWS suffered a...