With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called...

Also, Target impression share in Microsoft Advertising grows. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read...

Plus, Facebook bans researchers looking into political ads Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read...

No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Google shopping is the 800-pound gorilla and it’s the default ad platform...

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey. “As of this week, we’ve upgraded all Google Ads non-last click models...

Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search....

Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales. The global pandemic has accelerated the trend to shopping online by approximately five years....

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. As of this morning it appears Google has stopped displaying the AMP label for AMP pages...

The celebrated mathematician made contributions across several mathematical fields. Today’s Google doodle marks the 241st birthday of Johann Carl Friedrich Gauß, the German...

The auto-translation option for captions can help creators reach an even wider global audience. To make searching for videos on YouTube easier, the company announced two new...

As companies race to adopt blockchain technology, JPMorgan is experimenting with using it for collateral settlements. Despite being synonymous with cryptocurrency, blockchain...

Volkswagen CEO Herbert Diess is now admitting his goal of toppling Tesla as the world’s number one electric vehicle (EV) automaker by 2025 may be a bit ambitious. Diess had...

Lawmakers have written a letter to Intuit CEO Sasan K. Goodarzi demanding answers over what she calls the company’s “Free File scams.” Tax preparation companies in the US,...

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data. Consumer sentiment has turned sharply negative...

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Microsoft Advertising announced an addition...

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Auto-apply recommendations in Microsoft...