The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Google Ads is introducing conversion goals, which group conversion actions into categories...

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They...

The update also enables advertisers to download specific parts of their campaigns to work on offline. Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the...

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues. Google Search Console is piloting a new method to contact Google for support...

Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue. End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the...

Enhanced features include smart replies, visual product carousels, custom welcome messages. Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the...

Google only uses spam reports to improve its spam prevention algorithms. Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve...

Google is deprecating the old Structured Data Testing Tool. Google announced that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.”...

The new updates were announced today on Microsoft’s blog and will be rolled out over the coming weeks across the USA and other markets. Microsoft has just announced nine...

The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says...

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. The White House and other federal agencies are...

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses —...

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. Marking the 131st anniversary of the hole punch tool, today’s Google...

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for...

Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches...

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.” Microsoft has been working on challenging...