Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like...
A local ads shows up as you start typing. Google is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, notic...
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords....
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thi...
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls....
Today’s New Year’s Eve image is the third entry in the series. Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it poste...
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you...
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day,...
Chris Licht’s run as CEO of CNN is over, with the executive leaving the company after just 13 months at the helm. Licht’s run as CNN’s CEO has been filled with controversy,...
Germany has dealt Intel a blow, saying it will not give the chipmaker additional subsidies to help it build its “semiconductor fab mega-site.” Intel has been aggressively...
US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) is pushing for vehicles to have automatic braking systems. The NHTSA is proposing that...
The two biggest rivals in the US electric vehicle market are teaming up, with Ford planning to use Tesla’s charging network. One of the biggest challenges for EV makers is...
In the growing divide over remote work, one Activision Blizzard manager has taken to Twitter to say in-office mandates are costing him “some amazing people.” Companies,...
The White House has made it clear that tech executives must develop AI safely or risk further regulation. Artificial intelligence is one of the hottest and most controversial...
Wendy’s is partnering with Google Cloud to use its AI technology to revolutionize drive-thrus with “Wendy’s FreshAI.” According to Wendy’s, 75-80% of its customers choose the...
Salesforce is cracking down on overtime, tasking management with addressing any employees that log too much. Like many tech companies, Salesforce is working to cut costs and...