Category

Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called...

Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience. I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by...

Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the world. With the right marketing strategy, the app can easily convert leads and drive sales. Since its unveiling at the 2015 F8 conference, more than one...

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many...

Yelp just released its financials for Q4 and full year 2015 with revenue of 153.7 million (up 40% year-over-year) for the quarter. Cumulative reviews grew 34% to approximately 95 million. Local advertising accounts grew 32% to approximately 111,000. CEO Jeremy Stoppelman said,...

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has...

Disney is the first advertiser to launch a campaign using the new ad unit. Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either...

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s...

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for...

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in...