off

Twitter Gets Rid of 70 Million Fake Accounts in May and June, Cracks Down on Trolls

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has...
Posted On 18 Jul 2018
, By
off

Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab

Disney is the first advertiser to launch a campaign using the new ad unit. Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either...
Posted On 16 Jul 2018
, By
off

Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter recently announced that it’s...
Posted On 30 Jun 2018
, By
off

Facebook rolls out new Group features & launches pilot support program for admins

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for...
Posted On 26 Jun 2018
, By
off

How researching B2B influencers can deliver actionable intelligence

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign.   In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in...
Posted On 25 Jun 2018
, By
off

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos

The Facebook-owned app announced during its IGTV event that it has reached a billion users. Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly...
Posted On 22 Jun 2018
, By
off

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30...
Posted On 21 Jun 2018
, By
off

5 Ways to Use FoMO in Your Online Marketing Strategy

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid...
Posted On 28 May 2018
, By

Google’s Web Store Spreads Malware Again, 100,000 Users Infected By Malicious Chrome Extensions

Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a report released on Thursday, malware was discovered in the browser’s official Web Store. Using machine-learning algorithms, Radware was able to...
Posted On 22 May 2018
, By
off

Google Tweaking Top Stories Algorithm To Filter Out Fake News?

It looks like Google is or has worked on tweaking the top stories algorithm to filter out fake news sites, or rather, promote higher quality news sites from showing in that box. This is around Google’s efforts to not show fake news including banning some AdSense publishers....
Posted On 17 May 2018
, By