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WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller...
Posted On 24 Aug 2022
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The White House wants us to use Schema for COVID-19 announcements

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines,...
Posted On 10 Aug 2022
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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been...
Posted On 02 Aug 2022
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Hole punch history Google doodle celebrates 131-year-old product of German engineering

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. Marking the 131st anniversary of the hole punch tool, today’s Google doodle is a salute to German engineering, says the doodle team on the Google Doodle blog post. “Today we...
Posted On 25 Jul 2022
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Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...
Posted On 16 Jul 2022
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Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant...
Posted On 08 Jul 2022
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Microsoft Takes Aim at Salesforce With Viva Sales

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.” Microsoft has been working on challenging Salesforce’s dominance in the CRM market for years. The company’s latest effort is the Viva Sales tool, designed...
Posted On 28 Jun 2022
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Johann Carl Friedrich Gauß Google doodle honors mathematician known as the ‘Prince of Mathematicians’

The celebrated mathematician made contributions across several mathematical fields. Today’s Google doodle marks the 241st birthday of Johann Carl Friedrich Gauß, the German mathematician often credited as the “Prince of Mathematicians” or the “Greatest mathematician since...
Posted On 20 Jun 2022
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YouTube adds video chapter previews, auto-translates captions in new search functions

The auto-translation option for captions can help creators reach an even wider global audience. To make searching for videos on YouTube easier, the company announced two new updates on Tuesday to the way its on-site search function operates. Timestamp previews and auto-play...
Posted On 11 Jun 2022
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JPMorgan Taps Blockchain for Collateral Settlements

As companies race to adopt blockchain technology, JPMorgan is experimenting with using it for collateral settlements. Despite being synonymous with cryptocurrency, blockchain has applications far beyond bitcoin and company. Thanks to its decentralized and immutable nature,...
Posted On 03 Jun 2022
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