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YouTube is testing new search and engagement insights for Creator Studio

YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly. YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on...
Posted On 16 Sep 2022
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Susan La Flesche Picotte Google doodle pays homage to first American Indian to earn her medical degree

Google is giving the public health advocate known as “Dr. Sue” prominent placement on their home page on what would have been her 152nd birthday. Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on...
Posted On 08 Sep 2022
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Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates

The new updates were announced today on Microsoft’s blog and will be rolled out over the coming weeks across the USA and other markets. Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more....
Posted On 31 Aug 2022
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WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller...
Posted On 24 Aug 2022
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The White House wants us to use Schema for COVID-19 announcements

Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate. The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines,...
Posted On 10 Aug 2022
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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been...
Posted On 02 Aug 2022
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Hole punch history Google doodle celebrates 131-year-old product of German engineering

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. Marking the 131st anniversary of the hole punch tool, today’s Google doodle is a salute to German engineering, says the doodle team on the Google Doodle blog post. “Today we...
Posted On 25 Jul 2022
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Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and...
Posted On 16 Jul 2022
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Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant...
Posted On 08 Jul 2022
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Microsoft Takes Aim at Salesforce With Viva Sales

Microsoft has unveiled its latest attempt to take on Salesforce, launching Viva Sales, “a new seller experience application.” Microsoft has been working on challenging Salesforce’s dominance in the CRM market for years. The company’s latest effort is the Viva Sales tool, designed...
Posted On 28 Jun 2022
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