American Airlines taps Apple Music for in-flight entertainment

American Airlines and Apple Music have closed a dealthat would give passengers access to the full library of Apple Music songs on AA flights. Apple Music’s more than 50 million songs will be available on any domestic American Airlines flight equipped with Viasat satellite wifi at...
Posted On 30 Jan 2019
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OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more...
Posted On 28 Jan 2019
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Uber CEO: Autonomous is an Enormous Technology

Autonomous is an enormous technology, says Uber CEO Dara Khosrowshahi. Following the unfortunate accident that happened last year in Arizona, Uber took a retreat from autonomous vehicles. However, Uber has taken that time to rebuild how they are building that product. “It will...
Posted On 25 Jan 2019
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Facebook adds new reporting for Click-to-WhatsApp ads

Ad campaign objectives now include traffic, conversions (for website), and post engagement. Amy Gesenhues on January 3, 2019 at 3:03 pm More Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat...
Posted On 08 Jan 2019
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Google clarifies it does capture location data after Location History is turned off

The company issued a correction on a help page following a story by the AP. Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear...
Posted On 07 Dec 2018
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Step up your multichannel marketing game

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist...
Posted On 06 Dec 2018
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Ex-Googler John Giannandrea takes charge of Siri

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...
Posted On 17 Nov 2018
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How IBM Watson AI Technology Was Used at the US Open

At the Streaming Media East 2018 conference, David Clevinger, Senior Director, Product Management & Strategy, IBM Cloud Video, discussed how Watson’s AI technology was used at the recently concluded US Open Tennis Championship: The typical use case that we’ve been seeing is...
Posted On 22 Oct 2018
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Intel Study Predicts What Technology Will Look Like in 50 Y

ntel recently released the Intel Next 50 Study which surveyed people on what they think technology will look like in the next 50 years. David Shaw, in Developer Relations at Intel and is part of the Intel Delta Force team explains: What do you think technology will look like in...
Posted On 12 Oct 2018
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AWS Announces General Availability of Amazon Neptune

Amazon Web Services (AWS)  rolled out its graph database service in a number of egions including US East (N. Virginia), US East (Ohio), US West (Oregon), and EU (Ireland) on Wednesday. Called “Amazon Neptune,” it is one of several offerings introduced during the...
Posted On 26 Sep 2018
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