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“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer...

Live Webinar: Thursday, July 11, at 1:00 PM ET (10:00 AM PT) The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are...

Now you can compare the same URL but on different dates, to see what content was changed, added or deleted. The Wayback Machine has added a new beta feature named “changes” designed to help users identify the content changes on a specific URL over time. The tool would highlight...

Why website performance should be one of your key marketing metrics. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With...

  Biofourmis, a Singapore-based startup pioneering a distinctly tech-based approach to the treatment of chronic conditions, has raised a $35 million Series B round for expansion. The round was led by Sequoia India and MassMutual Ventures, the VC fund from Massachusetts...

“T-Mobile literally pulled the hold technology out,” says LivePerson CEO Robert Locascio. “Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you....

AT&T CEO John Donovan slapped down recent 5G criticism by Verizon and T-Mobile at the Consumer Electronics Show in Las Vegas. Those companies and some others have criticized them saying AT&T is “slapping 5G stickers” on upgraded 4G phones. They say it is misleading and...

“Customers need in a lot of ways, I hate to say it, but almost an easy button for cloud,” says Matt Liebowitz of Dell Technologies Consulting.  “Often when they try to build it themselves, they bring the components together themselves, but it’s really difficult to do that...

Alexa devices just got a new use case: live customer service help. This morning, Amazon’s e-book company Audible announced the first live customer service experience on Alexa devices, activated through voice commands. Instead of dialing a phone number or writing an email, Audible...

  Techstars – Boston is celebrating its tenth anniversary today. Over the years, it has helped contribute to the Boston startup ecosystem, graduating 155 startups over that time, some of which have gone onto successful exits, while raising over $1 billion in funding....