Category

There’s more to algorithms than Google. Learn about advances in machine learning, how they’re used today, and what’s in it for you. When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re...

Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries. SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within...

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...

Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful. We’re expecting the Google helpful content update to launch this week. Does the announcement have you concerned? Aleyda Solis posted a poll o...

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform...

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether...

Great web hosting won’t put your website at the top of the search results, but it’s a prerequisite for strong SEO results. Here’s why. Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting. Ignorance is...

Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO. Your goal is to find the best way to move SEO forward – and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house....

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...

Your search bar is hiding secrets in plain sight. Do you know how to uncover them? Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on...