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Getting SEO and PPC wrong means lost time, budget and opportunity. Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more...

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s...

The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content. I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML, on the Onely blog. Bucko described a test...

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. Rick and Morty. Hall and Oates. Coffee and bourbon. Rich results and structured data. All four: iconic duos. But only one can generate over $80k in...

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...

Setting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success. SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades...

Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here. What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill....

10 popular options when considering link-building service providers. Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t...

There’s more to algorithms than Google. Learn about advances in machine learning, how they’re used today, and what’s in it for you. When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re...

Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries. SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within...