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Google to sunset Universal Analytics, plus: Google’s doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more. Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023....

Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here. With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting...

A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one. Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI)....

SEO doesn’t have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities. Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m...

Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know. Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization? Good news: We’ve just updated and...

Baidu reportedly is planning to launch its AI chatbot as a standalone app before incorporating it gradually into search by March. First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major...

Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more. Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda...

Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more. Google explains crawl budget In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what...

Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more. Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of...

Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong...