How advertisers can capitalize on vertical video
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How advertisers can capitalize on vertical video

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically,...
Posted On 15 Apr 2024
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Daily Mail publisher introduces new social-first video ads
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Daily Mail publisher introduces new social-first video ads

DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience...
Posted On 02 Apr 2024
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How to create local business content that converts
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How to create local business content that converts

Establish your local business as the industry authority by being authentic in your content and connecting with your community. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from...
Posted On 28 Mar 2024
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AI-powered content management: How to make your workflows more efficient
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AI-powered content management: How to make your workflows more efficient

Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance. The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial...
Posted On 19 Mar 2024
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Entity-based competitor analysis: An SEO’s guide
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Entity-based competitor analysis: An SEO’s guide

Here’s how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s...
Posted On 14 Mar 2024
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Google Chrome updates search suggestions
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Google Chrome updates search suggestions

Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails. Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser....
Posted On 05 Mar 2024
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Shop with Google AI launches for select users
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Shop with Google AI launches for select users

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red...
Posted On 28 Feb 2024
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Local search in 2024: Key trends and tactics for marketers
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Local search in 2024: Key trends and tactics for marketers

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences...
Posted On 22 Feb 2024
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Podcast SEO: Top tips for discovery and growth
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Podcast SEO: Top tips for discovery and growth

Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more. Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain...
Posted On 06 Feb 2024
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How to build a $10 million SEO agency
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How to build a $10 million SEO agency

From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of  $833,000 monthly revenue. Page One Power does link...
Posted On 31 Jan 2024
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