Category

Learn how to optimize your content for maximum impact. The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and...

Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign...

Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization solution. The acquisition of of NitroPack by WP Engine demonstrates their continued focus on improving site performance for clients. NitroPack...

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search...

Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach. Multinational and multilingual websites Multinational or global websites are created to target audiences in multiple countries. While...

Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. While LocalIQ said this...

Highlights Google cautions that generative AI can produce factual errors. Outdated SEO advice from AI models is a real risk. Human fact-checking is necessary before publishing AI-generated content. “My bigger problem with pretty much all generative AI is the factuality – you...

Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google. Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy...

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically,...

DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience...