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Highlights Google cautions that generative AI can produce factual errors. Outdated SEO advice from AI models is a real risk. Human fact-checking is necessary before publishing AI-generated content. “My bigger problem with pretty much all generative AI is the factuality – you...

Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google. Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy...

Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results. Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically,...

DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces. DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding audience...

Establish your local business as the industry authority by being authentic in your content and connecting with your community. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from...

Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance. The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial...

Here’s how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s...

Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails. Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser....

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red...

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences...