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Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count. Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to...

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on:...

Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. 404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your...

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. Google’s August 2024 core update started on Aug. 15, 2024, and completed 19 days later on Sept. 3, 2024. Early on, we saw some signs of life for...

Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid...

Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users. Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to...

SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search. Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start...

Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster. Many SEO professionals have been asked by managers or clients, “How long does SEO take?” Usually, the answer is “Somewhere between 4-12 months.” In some cases,...

New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors. Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features,...