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Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users. Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to...

SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search. Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start...

Here’s how agile SEO techniques and tools can help accelerate growth, prioritize effectively and produce returns faster. Many SEO professionals have been asked by managers or clients, “How long does SEO take?” Usually, the answer is “Somewhere between 4-12 months.” In some cases,...

New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors. Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features,...

Learn how to optimize your content for maximum impact. The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and...

Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights. Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign...

Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization solution. The acquisition of of NitroPack by WP Engine demonstrates their continued focus on improving site performance for clients. NitroPack...

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search...

Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach. Multinational and multilingual websites Multinational or global websites are created to target audiences in multiple countries. While...

Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits. Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. While LocalIQ said this...