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Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts. Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event...

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...

When your web pages do not appear as high as you would like in search engine rankings, it helps to take a step back and review everything that you are doing. You should look at everything from the content that you create to the design of your website.While SEO and search rankings...

What is the single biggest factor in your search engine optimization? It is not your backlinks or your on – site optimization. It is the quality of your content. For nearly a decade Google and other search engines have increased the importance of quality content in search engine...

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single time in the SERP instead...

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts. These prompts are far less visible than the standard...

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in...

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a...

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are...

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes...