Category

The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam. Microsoft released a significant update to its Bing Webmaster Guidelines last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz,...

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This...

Act like a developer/ Think like an SEO. On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch...

Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices....

This “Declaration of SEO” from Bruce Clay presents guiding principles for creating or implementing a website and/or SEO program. This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine...

Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online...

Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers. The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other...

Apparently, people don’t like being kept in the dark. This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site...

Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts. Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event...

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...