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Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers. The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other...

Apparently, people don’t like being kept in the dark. This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site...

Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts. Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event...

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because...

When your web pages do not appear as high as you would like in search engine rankings, it helps to take a step back and review everything that you are doing. You should look at everything from the content that you create to the design of your website.While SEO and search rankings...

What is the single biggest factor in your search engine optimization? It is not your backlinks or your on – site optimization. It is the quality of your content. For nearly a decade Google and other search engines have increased the importance of quality content in search engine...

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single time in the SERP instead...

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts. These prompts are far less visible than the standard...

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in...

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a...