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Make sure it’s clear to Google which page is your Page One – and don’t sweat the legacy code. By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google...

It’s important to keep in mind that maintaining a good online presence goes beyond search rankings. In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to...

The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam. Microsoft released a significant update to its Bing Webmaster Guidelines last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz,...

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This...

Act like a developer/ Think like an SEO. On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch...

Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices....

This “Declaration of SEO” from Bruce Clay presents guiding principles for creating or implementing a website and/or SEO program. This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine...

Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online...