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Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming....

To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content. Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality...

Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much...

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots. Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced...

One of the biggest reasons a site gets hacked is for SEO purposes. A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its...

Apparently, people don’t like being kept in the dark. This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site...

Make sure it’s clear to Google which page is your Page One – and don’t sweat the legacy code. By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google...

It’s important to keep in mind that maintaining a good online presence goes beyond search rankings. In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to...