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In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more...

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s...

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the...

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most...

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various elements that go into search engine...

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console. Ever wondered how the results of some popular keyword research tools stack up against the information...

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of...

Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine. Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability...

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn. In the client-server architecture of the World Wide...

Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they’ve helped SEOs get a better understanding of what’s OK when it comes to link building. I feel invigorated.  For the first time in what seems like a...