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This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth...

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t. When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they...

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a...

So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and...

Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process. You have to keep many...

Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages...

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Success in search engine optimization (SEO) requires not only an...

Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success. Content and links are still pillars of search engine optimization (SEO). In fact, Google has told...

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more...

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s...