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SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and...

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews]...

If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. “We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of...

You can safely ignore this notification if you received it over this past weekend. Over the weekend, an internal issue caused Google to send out Search Console notifications about redirect errors. Google confirmed those emails were sent due to an internal issue and the...

Semrush data shows Google’s search results have been over 68% more volatile on desktop and 85% more volatile on mobile. According to new data from Semrush, the volatility in the Google search results in 2021 has been much more intense and frequent than the previous year....

From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.  Throughout the past year, Google has been more aggressive, rolling out changes to their...

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. If you login to your Google Search Console accoun...

“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.” Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding...

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP. As soon as Google announced that its...