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Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read...

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help you get and secure and keep...

Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results. For a couple of years, SEO PowerSuite has been working on enhancing its backlink index, used by the SEO PowerSuite backlink API an...

E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content. Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the...

Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues. JavaScript frameworks have been growing in popularity over the...

ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months. Enterprise SEO SaaS platform Conductor today announced the acquisition of ContentKing, a real-time technical SEO monitoring tool. The exact terms...

Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking. Links are one of the primary ways Google and other search engines understand and rank websites....

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be...

Determine whether a link disavow is needed and avoid costly mistakes. Google’s disavow links tool launched nearly a decade ago, on October 16, 2012.  As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis...

Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. One of the best ways to be able to perform tactical edits to webpage code and improve Core Web Vitals scores is to set up a comparison, like A/B testing. As a...