Category

Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world. The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to...

This does not impact sitelinks but will impact the search box sitelinks feature. Google is deprecating the Sitelinks Search Box, the search box you see under some search result snippets for some categories of queries. This feature launched ten years ago and is now being dropped...

SearchGPT is still in limited beta, but it’s starting to send more referral traffic to brands than established generative engines. SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude — and...

Now these are available on Google Search in India, Australia, Canada, and the UK. Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada,...

Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count. Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to...

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on:...

Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues. 404, 301, 500… No, these aren’t just random digits. They indicate how your website performs and how search engines like Google view and rank your...

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way. Google’s August 2024 core update started on Aug. 15, 2024, and completed 19 days later on Sept. 3, 2024. Early on, we saw some signs of life for...

Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid...