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Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance. Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term...

Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage. Google Search is a powerful tool. You can use it to find almost anything. But did you know that you can use Google to get very specific...

Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks. In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re...

GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO. Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their...

Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more. Meeting burnout is real. With calendars packed fuller than ever, cutting through the noise to deliver a clear, purposeful message is essential to ensure...

Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world. The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to...

This does not impact sitelinks but will impact the search box sitelinks feature. Google is deprecating the Sitelinks Search Box, the search box you see under some search result snippets for some categories of queries. This feature launched ten years ago and is now being dropped...

SearchGPT is still in limited beta, but it’s starting to send more referral traffic to brands than established generative engines. SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude — and...

Now these are available on Google Search in India, Australia, Canada, and the UK. Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada,...