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What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft. Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your...

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline. Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to...

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium....

Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label. Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can...

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming...

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts. Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now...

Google has postponed the launch of Gemini, which was initially set for next week. According to sources for The Information, the delay is due to the AI’s inconsistent performance with non-English queries. Why Was Google Gemini Delayed? Google’s CEO, Sundar Pichai, reportedly...

First-click, linear, time-decay, and position-based options will no longer be available. Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear....

In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. You should see the Review...

Up to four paid business listings will display with direction and click-to-call links. Google announced another addition to its lineup of  mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses...