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Google On The Hunt For Spammy Exact Match Domains (EMDs)

Google’s Gary Illyes said this morning that he is “hunting” for spammy EMDs, exact match domains, that are ranking in Google. He said this on Twitter two different ways this morning. First he said he is looking for the spammy EMDs:
Posted On 26 Jun 2018
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April 2018 Google Webmaster Report

The past month in the Google webmaster and SEO sphere, relatively, was a slow month in terms of big changes. We had maybe two algorithm shifts this month that are still unconfirmed by Google. Google did make changes to Google News and Google Trends but that is a niche of Google....
Posted On 25 Jun 2018
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Google: Don’t Change URLs When Replacing Old Content With New Content

So let’s say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn’t mean you need to put that new content on a new URL, you can just update the content on the...
Posted On 22 Jun 2018
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Publisher Group Blasts Google Over Forcing GDPR Liability On Small Publishers

We discussed a few months ago how Google dumped the GDPR responsibilities on their AdSense publishers and customers, as opposed to taking responsibility themselves for the liability. Well, it resulted in a massive publisher group of 4,000 publishers writing a scathing 5-page...
Posted On 28 May 2018
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Google AdWords Editor Version 12.3 Released After 6 Months

It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017. This new version adds search terms report, account-level extensions, functions in search filters and custom rules, sped up ad...
Posted On 28 May 2018
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Google Says They Will Keep FTC Commitments After Required Deadline

So Google announced the other day, as I covered at Search Engine Land, that they are keeping their “current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments.” That means,...
Posted On 17 May 2018
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Google AdWords new responsive search ads can show 3 headlines

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad...
Posted On 09 May 2018
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Google announces new job posting guidelines & requirements

Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action. Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove...
Posted On 30 Apr 2018
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Google confirms rolling out a broad core search algorithm update earlier this week

Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Google has posted on Twitter that it released a “broad core algorithm update” this past Monday....
Posted On 30 Apr 2018
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Google partners with LegitScript to certify addiction treatment center advertisers

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. As promised last month, Google has introduced a new certification process for rehabilitation and addiction treatment...
Posted On 30 Apr 2018
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