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Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt...

When every SERP is a local SERP, understanding Google’s methods is essential. In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from...

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub. Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After having a few days to play with the Google...

Users can get updates from businesses in the “For You” tab. Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their...

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that...

Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution. Google announced on Twitter Wednesday morning that it has published help documentation around what is dynamic rendering, when to use it, and...

Now you can enable call reporting at the account level in Google Ads. Here’s how The new feature means no more forgetting to enable call reporting for every call extension and call-only ad. New account-level call reporting setting in Google Ads Starting this month, Google Ads...

When you do a search in Google Maps for a local business, let’s say [dentist nyc] or something like that, Google will show a listing of matches on the left hand side of the maps. Google use to show the address of the local listing in the snippets on the left hand side but...

Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance. Because the need for speed never stops. If you’ve plugged your URL into Google’s PageSpeed Insights within the last month, you’ll...

Chrome 69, Google’s latest browser version, also removes the green label for HTTPS URLs. On Tuesday, Google released an updated version of its Chrome browser, version 69. With this release, Google Chrome’s “omnibox,” the bar you type URLs or search queries into, can show...