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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the...

Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your...

Negative keyword management is also now available in the Google Ads app. If you wanted another sign that Google is not backing away from responsive search ads (RSAs), even though they are still in beta, here’s one: you can now create and edit RSAs in the Google Ads app for...

Yesterday, as expected, Google added a link to the footer of the lyrics box to show who they licensed the lyrics from. So now Google can fully say who they got this content from. But what I found even more interesting was how former Google search quality engineer, Brian White,...

The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by...

How Bing and Google do algorithm updates to improve their search results and how to deal with penalties.   SEATTLE — Frédéric Dubut, lead of the spam team at Bing and Fili Wiese, a former Googler who worked on spam and manual actions, spoke together on stage about algorithms...

Google says it is making progress, but there are still days for which reporting is inaccurate. Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies. The latest update. Store sales and...

The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Google’s Assistant is on a billion devices. Google sees it as a kind of connective tissue in its growing device ecosystem, from smartphones to the...

Details are scant in an alert currently showing in the Google Ads UI. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. What’s the notice? A notice that appears in the web UI at sign-in says, “Google Ads reporting for April 30 and...

Optimize shopping campaigns with n-grams. Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult...