Google Ads store visits, store sales reporting data partially corrected

Google says it is making progress, but there are still days for which reporting is inaccurate. Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies. The latest update. Store sales and...
Posted On 13 May 2019
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Google Assistant moves from the cloud to the phone, now 10X faster

The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Google’s Assistant is on a billion devices. Google sees it as a kind of connective tissue in its growing device ecosystem, from smartphones to the...
Posted On 08 May 2019
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Don’t rely on Google Ads reporting for Apr 30, May 1

Details are scant in an alert currently showing in the Google Ads UI. Google Ads is currently alerting users that there is a reporting issue affecting this week’s data. What’s the notice? A notice that appears in the web UI at sign-in says, “Google Ads reporting for April 30 and...
Posted On 04 May 2019
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The path to effective keyword targeting in Google Shopping

Optimize shopping campaigns with n-grams. Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult...
Posted On 26 Apr 2019
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Google to offer browser, search-app choices in Android Europe set-up flow

Users will be asked to choose from among five search and browser apps in randomized order. In a European antitrust decision last year, Google was ordered stop compelling phone makers to pre-install Google apps to gain access to Google Play. The decision came with a €4.3 billion...
Posted On 19 Apr 2019
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Google’s de-indexing issue still not fully resolved

On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects...
Posted On 09 Apr 2019
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Google adds vacation rentals to Hotel Search

Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue. Google recently redesigned and added features to its hotel search interface to make it more intuitive and useful for both desktop...
Posted On 31 Mar 2019
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Google Ads Now With Recommended Columns For Reporting

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this “recommended columns.” Google will suggest columns to you based on your campaign and account...
Posted On 22 Mar 2019
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Google Has Fully Deprecated AJAX Crawling Scheme

Google has been deprecating, killing off support for, their old AJAX crawling scheme since 2015. It has been dying a slow death but now Google’s John Mueller has said on Twitter is has been fully deprecated. John said “We crawl, render, index the URLs with #! now, we...
Posted On 15 Mar 2019
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How to get started with data-driven attribution in Google Analytics

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of...
Posted On 02 Mar 2019
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