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There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery...

Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which...

Make sure to double check those abandoned cart metrics; they may be inflated. A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith....

Call intelligence service was another Area 120 project. Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I learned that Google was shutting it down. The service will end on July 22. Another...

Smart Shopping campaigns aren’t just a feature update. “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to...

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months. With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game...

Google has become the latest company to allow employees to work from home for the rest of the year, and promised to give them $1,000 to help. In a blog post on Tuesday, CEO Sundar Pichai outlined the company’s policy, saying that the majority of Googlers will be able to work from...

Google Chrome is about to help browser tab addicts keep things more organized with tab groups. As Google points out, when it comes to web browsing, there are two types of people: tab minimalists and tab collectors. Collectors, as the name implies, use tabs far more than...

Microsoft has announced it is supporting Linux GUI apps in its upcoming WSL 2. Windows Subsystem for Linux (WSL) “is an environment in which users can run their Linux applications from the comfort of their Windows PC.” WSL supports running Linux apps via the console, but WSL 2...

Google Cloud scored a major victory, signing a multi-year contract with PayPal, while also opening a new cloud region in Salt Lake City. The new cloud region is the company’s 22nd worldwide, and will help Google better serve companies in the Western U.S. Especially as the company...