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This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but...

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting. As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it...

How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic. Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The...

Campaign plans can now also be viewed and edited by other stakeholders. Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared budgets...

There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery...

Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms. A fun topic is asking an SEO which...

Make sure to double check those abandoned cart metrics; they may be inflated. A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith....

Call intelligence service was another Area 120 project. Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I learned that Google was shutting it down. The service will end on July 22. Another...

Smart Shopping campaigns aren’t just a feature update. “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to...

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months. With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game...