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Google officially dropped Q&A on Google in search results

The Google Question Hub is not affected by this and will remain active according to Google. Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is...
Posted On 26 Apr 2021
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Google’s newest version of Analytics (GA-4) is here

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...
Posted On 30 Mar 2021
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Google Search dark theme mode expands but search ads are hard to distinguish

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background. Google has been expanding its roll out and test of dark mode or dark theme for the company’s search interface. Google started testing this back in December...
Posted On 19 Feb 2021
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New Google Search Console has added the links reports from the old interface

Google continues to port features from the old Google Search Console to the new beta Search Console. Google has announced it is rolling out a link report within the new Google Search Console today. The new report consolidates the functionality of the “Links to your site” a...
Posted On 08 Feb 2021
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Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. In a blog post today, Google announced that it will make its alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts...
Posted On 29 Jan 2021
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Google Ads and SMBs: How to drive results on a low budget

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often...
Posted On 15 Jan 2021
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Google updates its ads policy for inappropriate content to include ‘public health emergency’

The change to the sensitive events section of the policy is effective immediately Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday...
Posted On 05 Jan 2021
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Google Search Console brings back request indexing tool

After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday...
Posted On 23 Dec 2020
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Google Asking For Help With Its Fuchsia OS

Google is opening the door to greater collaboration with the open source community on its latest operating system (OS) endeavorer, Fuchsia. Google has been working on Fuchsia since at least 2016, when its existence was first publicly known. Much of Fuchsia’s development has been...
Posted On 15 Dec 2020
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Google Ads ends monthly campaign budget test

Any campaigns using it will be switched to daily budgets. Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on...
Posted On 01 Dec 2020
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