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No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and...

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey. “As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In...

Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search. Today, Google said that SeekToAction markup is now out of beta and can...

Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales. The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online...

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. As of this morning it appears Google has stopped displaying the AMP label for AMP pages listed in the Google mobile search results. For example, the pages...

You can now see how your Math Solvers markup is doing using Google Search Console Performance reports. Google added the Math Solvers rich results option as a filter in the Google Search Console performance report search appearance options. Just like you have several doze...

You may see a significant decline in your Google Discover traffic in Google Search Console, this may be a reporting bug. Google has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover...

The update will roll out in the U.S. and Canada this year. Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target...

Plus, check out our updated guide to Bing SEO Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...