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Plus, check out our updated guide to Bing SEO Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...

Google hopes to help advertisers manage bid strategies and drive performance Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. Top signals...

Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively. The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize...

The Google Question Hub is not affected by this and will remain active according to Google. Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...

Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background. Google has been expanding its roll out and test of dark mode or dark theme for the company’s search interface. Google started testing this back in December...

Google continues to port features from the old Google Search Console to the new beta Search Console. Google has announced it is rolling out a link report within the new Google Search Console today. The new report consolidates the functionality of the “Links to your site” a...

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. In a blog post today, Google announced that it will make its alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts...

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often...