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The updated experiments workflow is currently rolling out to select advertisers. A new experiments workflow is rolling out to select Google Ads accounts, according to reports from numerous PPC professionals. Tip of the hat to Dario from the Marketing O’Clock Discord channel for...

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the...

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some...

The update also enables advertisers to download specific parts of their campaigns to work on offline. Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and...

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues. Google Search Console is piloting a new method to contact Google for support related to Google Search Console. Google opened up previously a...

Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue. End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps....

Enhanced features include smart replies, visual product carousels, custom welcome messages. Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in Maps and Search....

Google only uses spam reports to improve its spam prevention algorithms. Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of...

Google is deprecating the old Structured Data Testing Tool. Google announced that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.” Deprecating Structured Data Testing Tool. With that, Google said...

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users...