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In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles. In our guide to Core Web Vitals tactics using Cloudflare and WebpageTest, we outlined basic requirements for using Cloudflare as a reverse...

The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The...

Starting September 29th, you may see changes in your products rich results enhancements report in Search Console. Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable...

After years of testing, Google now launched the featured snippet to web page highlight feature. For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested bot...

Hotels can now officially use Google Posts in their local listings but in a limited way. Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or...

This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting. Google has removed 12 documented structured data fields from its help documents citing these were removed because they are “unused by Google Search and Rich Result Test doesn’t flag warnings for...

The updated experiments workflow is currently rolling out to select advertisers. A new experiments workflow is rolling out to select Google Ads accounts, according to reports from numerous PPC professionals. Tip of the hat to Dario from the Marketing O’Clock Discord channel for...

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the...

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some...

The update also enables advertisers to download specific parts of their campaigns to work on offline. Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel ads, YouTube audio ads and...