Category

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we...

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the...

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Google plans to begin restricting terms within the search query...

Today’s New Year’s Eve image is the third entry in the series. Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and n...

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to...

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to...

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space. Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company...

Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those upgrades are resulting...

We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end...