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Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer?...

There are many investors who have very low or zero tax liability and therefore they skip filing their income tax return. Then, there are investors who do not file their returns for years and only when something urgent comes up which requires their last few years of ITR, they go...

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your...

For years, the Financial Industry Regulatory Authority (FINRA) has tracked American personal finance knowledge through a survey about saving habits and basic financial principles. Last summer, FINRA released the results of its 2015 survey, which includes the fact that only 37% of...

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating...

The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation...

There’s no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to tool for managing business relationships and closely studying customer data and interactions. CRM systems are continuously...

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With...

Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information, manage data on deals (both past and present) while still giving...

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook,...