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Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business. Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital...

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local...

A new report is bad news for the IT industry, finding that inflation is outpacing IT spending by a significant margin. The IT industry, along with every other, is struggling with an economic downturn, with inflation increasing at near record highs. While IT spending is...

VC investments in WordPress’ parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business. For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB,...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses. On Tuesday, Yelp announced new features for services businesses and the users that may be looking for them, including custom search filters, a new...

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Nearly 9 out of 10 people (88%) are more likely to look past a negative review if they see that the business has responded and appropriately addressed the issue,...

A full takedown can result in losing Search Console data and make it more difficult to ramp back up. Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google...

Robots may be all the rage, but American workers are stressed out by working with them, according to a new report. Companies are increasingly turning to robots to help ease labor shortages, improve productivity, and decrease safety issues. While they certainly bring much to the...

YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads....