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Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Nearly 9 out of 10 people (88%) are more likely to look past a negative review if they see that the business has responded and appropriately addressed the issue,...

A full takedown can result in losing Search Console data and make it more difficult to ramp back up. Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google...

Robots may be all the rage, but American workers are stressed out by working with them, according to a new report. Companies are increasingly turning to robots to help ease labor shortages, improve productivity, and decrease safety issues. While they certainly bring much to the...

YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads....

Voice and visual search will ultimately become significant drivers of query volume beside text input. The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing...

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has...

The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO. Scaleworks, a San Antonio-based venture finance and equity firm, has acquired internal site search provider SearchSpring. The acquisition will provide SearchSpring with...

Happy Father’s Day to all our dad readers! Today is Father’s Day in the United States and many other countries, and Google’s special Doodle has handprints and dinosaurs in the Google logo colors. The logo represents both the Google logo itself and a cute and fun design for...

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are...

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. Much of the growth in mobile can be attributed t...