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Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a...

Are your local SEO and business listing data optimization efforts ready for voice search? What does it mean to be “voice search ready?” Ask different SEOs and you’re likely to get different answers — some involving schema, some discussing enhanced content and others invoking...

“Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call...

T-Mobile may be preparing to expand its Home Internet service, this time in the form of a major fiber investment. T-Mobile is already known for its 5G Home Internet, an internet services that uses its wireless network to serve homes in remote locations. According to a new report...

Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business. Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital...

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local...

A new report is bad news for the IT industry, finding that inflation is outpacing IT spending by a significant margin. The IT industry, along with every other, is struggling with an economic downturn, with inflation increasing at near record highs. While IT spending is...

VC investments in WordPress’ parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business. For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB,...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses. On Tuesday, Yelp announced new features for services businesses and the users that may be looking for them, including custom search filters, a new...