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Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google’s new, open BLE beacon format, Eddystone. Imagine walking into your house and having your phone remind you to turn on its WiFi. Of course, you don’t have to...

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! we published an annual survey that explored consumer attitudes towards local business websites. The survey...

The Covid-19 pandemic taught many people patience. It taught some humility and humanity, but it also gave the world a chance to connect through technology. Remote work boomed during the pandemic, and although many companies have returned on-site, new doors have been opened for...

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

Microsoft is pulling out all the stops and making a massive concession in an effort to win UK approval of its Activision Blizzard acquisition. In a blog post, Microsoft says it is prepared to sell the cloud gaming rights for Activision Blizzard games to rival Ubisoft, in an...

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to...

Amazon will reportedly meet with regulators from the Federal Trade Commission in an effort to head off a massive antitrust suit the agency has been prepping. FTC Chairwoman Lina Khan has been a longtime critic of Amazon. Under her leadership, the agency has reportedly been...

Box announced a new integration with Microsoft services, bringing the power of Microsoft 365 Copilot to Box customers. Box is one of the leading cloud storage providers, giving customers the ability to manage their content and integrate with a range of industry-leading apps. The...

In this webinar, learn how flexibility in your technology the key to mastering customer experiences. Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities...

TIME has announced it has a new Chief Communications Officer, naming Kristin Matzen to the post. CEO Jessica Sibley made the announcement in a note to staff: Today, I am thrilled to announce that Kristin Matzen has been promoted to Chief Communications Officer, effective...